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Contents

• Getting Started 

• Your Business Plan

•  Things to Do List 

• Marketing Your Business 

• The 10 Big Business Lies 

• Where to Find Information and Forms 

• Turn Your Business Around 

• Some Retail Definitions 

• How to Make the Numbers Work 

• Tracking Sell-Thru 

• What to Expect From Your Consultant

Those who fail to plan are planning to fail

"Most businesses fail due to lack of knowledge, lack of capital, poor choice of location, failure to plan, and/or failure to seek professional guidance.  This book tells you what to do to avoid these obstacles."